Scottish Enterprise
https://scottish-enterprise.com
History
- The Scottish Enterprise Website (shortened to SE.COM) has been up and running for almost 25 years.
- It has gone through many iterations and been managed and delivered both internally and by Agencies
- Different parts of Scottish Enterprise think that it does different things for different people.
Who it is for
Summary of beliefs observed
Meeting Expectations & Obligations - It is there because we are expected to have a website - It is there because we are mandated to have a website
Promotion / Reach - The website is a big Brochure for everyone in Scotland to see what we do - The website is to justify what we do and tell people who we are - It is there to sell our services
Acquisition & Conversion - The website is to signpost potential customers to Face 2 Face (F2F) services - It is there to get you to call us - It is there to get you to fill in a Contact Us form - It is there to collect information about potential Customers (Prospecting) - It is there to fulfil marketing journeys - It is there to get people to Register and then login to a Backend System
Retaining Customers - It is there to keep Customers informed - It is there to support a backend system that does xxx
Time Saving - It is there to stop you from calling us (if you are not someone we want to be talking to) - It is there to save Customers time - It is there to make things easier for customers - It is there to make things quicker for customers
Customer Groups - It is for all Scottish Companies - It is for all Scottish Companies that are High Growth - It is for all Scottish Companies that are Large - It is for all Scottish Companies that are Medium - It is for all Scottish Companies that are Aerospace - It is for all Scottish Companies that are Oil and Gas - It is for all Scottish Companies that are Creating lots of jobs - It is for all Scottish Companies that are Already working with SE - It is for all Scottish Companies that are Account Managed - It is for all Scottish Companies that are In the Central Belt - It is for all Scottish Companies that are - It is for all Scottish Companies that are - It is for all Scottish Companies that are not my company? - It is for everyone apart from Hair Dressers - It is for everyone except Lifestyle companies